TALKING ABOUT THE ABSTRACTION (TATA) is known for its brand concept of “coexistence design with all people involved in production.
The brand integrates old and modern values, assuming equal value for all things and mixing their circulation to create "PRODUCTS," abstract imaginative constructs perceived differently by each viewer and wearer.
Popular series include sweatshirts with various denim prints, expanding into tops and outerwear.
Designer Naoki Ichihara, born in 1973, established the brand in 2001, presenting the first collection.