PHENOMENON 2022-23AW 3rd delivery. Items will be on sale from September 10th (Sat) 12:00 Japan time both in-store and by online order!

{{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}}, currently available at The R Osaka Minamihorie store, will start selling their 3rd delivery items from the 2022-23 Autumn/Winter collection on September 10th (Sat) at 12:00 Japan time!

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This time, we are pleased to announce the arrival of {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}}'s flight jacket with a three-dimensional crisscross detail work on the back, which was first introduced in the 2011-12 A/W season.

The theme of the collection at that time was "PINK CLOWN" and the designer TAKESHI OSUMI, who was inspired by dubstep, dark hip-hop and dance music of the 90's and the "clowns" of the circus as symbols, created a collection with conflicting qualities such as happiness and sadness.

The key colors are pink, which symbolizes happiness, and black, which represents the darker side, and the color development of the collection reflects the world view of the time.

For the 2022-23AW collection, the collection features as a model Mr. Hiiragi Uesugi, a musician and actor who belongs to the Tokyo hip-hop crew "KANDYTOWN".

Please check out the looks and products for sale below.

PHENOMENON

The brand concept is "music", and they express it by mixing various music centering on dance music and changing the shape into clothes.

The brand name comes from the song "The Notorious B.I.G." by the now-defunct American rapper Rap Phenomenon.

While working on music as SHAKKAZOMBIE, in 1999 he and Hidehiro Iguchi started "SWAGGER", a shop that also develops original men's items, and started to make a collection of streetwear.

In 2004, he started the brand "PHENOMENON" as a solo project, aiming to express the designer's favorite clothes as well as more personal expressions.

In 2010, they made their debut in Tokyo fashion week, and they collaborated with MCM "MCM by PHENOMENON" in 2010 A/W collection.

In 2012, together with the owner of "THE CONTEMPORARY FIX", Yuichi Yoshii established "MISTERGENTLEMAN" as an original brand of the shop.

The restarted first collection is a brand that carefully selects items from the archive collection left by Osumi before his death and makes it into a collection.

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PHENOMENON 2022-23AW collection, 3rd delivery, will be available at stores and online from 12:00 p.m Japan time, on September 10th (Sat)!

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Here are the items to be sold

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Inquiries about shops and products

All the products introduced in today's blog can be viewed at The R (Osaka Minami Horie).
If you have any questions about the product, please feel free to contact us.

inquire by e-mail

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Store information

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