The delivery from the PHENOMENON 2022-23 AW collection has started! It will be available at 12 noon on August 13 (Sat) at the stores and by mail order!

The delivery of 2022-23 autumn/winter collection items from {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}} , which is currently available at The R Osaka Minami Horie store, will begin!

The long-awaited first delivery is available in a total of 5 types, 4 types of T-shirt and 1 type of necklace, which can be worn in real time!

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{{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}} made a long-awaited comeback in the autumn / winter of last year.

The 22 autumn / winter collection features a hybrid design approach that combines different materials, a metal brand logo seen on archive pieces, graphical items that use the PHENOMENON OG logo, and other items that combine luxurious materials with silhouette formation, and a street approach with a HIP-HOP remix.

In addition, Shuhei Uesugi, a musician and actor who belongs to the hip hop crew "KANDYTOWN" in Tokyo, is used as a model for this collection look.

Please check out the look and products below.

PHENOMENON

The brand concept is "music", and they express it by mixing various music centering on dance music and changing the shape into clothes.

The brand name comes from the song "The Notorious B.I.G." by the now-defunct American rapper Rap Phenomenon.

While working on music as SHAKKAZOMBIE, in 1999 he and Hidehiro Iguchi started "SWAGGER", a shop that also develops original men's items, and started to make a collection of streetwear.

In 2004, he started the brand "PHENOMENON" as a solo project, aiming to express the designer's favorite clothes as well as more personal expressions.

In 2010, they made their debut in Tokyo fashion week, and they collaborated with MCM "MCM by PHENOMENON" in 2010 A/W collection.

In 2012, together with the owner of "THE CONTEMPORARY FIX", Yuichi Yoshii established "MISTERGENTLEMAN" as an original brand of the shop.

The restarted first collection is a brand that carefully selects items from the archive collection left by Osumi before his death and makes it into a collection.

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PHENOMENON 2022-23 AW collection. On August 13 (Sat) from 12 noon, it will be sold at the same time in stores and by mail order!

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Here are the items to be sold

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Inquiries about shops and products

All the products introduced in today's blog can be viewed at The R (Osaka Minami Horie).
If you have any questions about the product, please feel free to contact us.

inquire by e-mail

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Store information

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