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From 6pm on November 1st, we will start accepting pre-orders online for the 2021 Spring Summer collection!
The theme of this collection is [mamuthones;].
Mamuthones, a god symbol wearing a black mask, appears in ancient rituals.
It refers to a person who appears in a ceremony to pray for a good harvest held in the village of Mamoiada on the island of Sardinia, Italy.
It is a collection that brings in the mysteriousness of the ceremony and the natural atmosphere of abundant crops.
The theme and look of the 21 SS Collection are listed below, so please take a look at them together and look forward to seeing them expand your image for the November 1st launch.
If you have any questions or requests, please feel free to contact us!
[ mamuthones; ]
The collection was originally named Harvest.
It was a fertile world in which young leaves sprouted like crazy and it was a gentle and majestic restoration of spirituality.
It is a world in which all matter begins to exist again in an instant, a world in which everything is in the midst of a multilayered continuity that blooms as particles.
Even the concept of happiness, a world in which each person can feel the reality of his or her true self as real, melts in an instant and continues to reconstruct its meaning, and in the same way, every substance in the world is reborn in elementary particle units.
Everything is extended to a dimension that is nothing more than a cycle of matter and spirit.
Collections were encapsulated/encoded in such a world.
But we experience the devastation of COVID-19.
This disaster changed everything.
There were many deaths and many losses.
Even singularity was required to recombine the concept into an entirely new organic combination.
However, more people can feel the fact that this disaster touched the awakening.
You can feel the awakening spreading to the world as the buds covered in morning dew slowly open up with the sunlight splitting the haze.
The crazy consumer society is turning into a frozen organic form.
The collection was renamed Mamuthones
It is the messenger of God who welcomes the harvest.
A spirit in mourning for all sorrows at the same time.
This is a completely different frame from the ones before.
We're in the middle of an awakening, aren't we?
--- JULIUS 21SS [ mamuthones; ] Collection ---
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