![New Brand [ISŌ] First Delivery Arrives Tomorrow!](http://fascinate-online.myshopify.com/cdn/shop/articles/4d40f0aee3911260d12105b460858268.webp?v=1715945998&width=1100)
The first delivery of [ISŌ] , a collaboration brand by Mr. Okaniwa of
The viridi-anne, Mr.Nishida of
DEVOA and Ms.Ito of
individual sentiments will arrive tomorrow.
We would like to introduce the brand and the collection including the items before the arrival of the first delivery.
In-store merchandise will be available for viewing as early as Saturday afternoon and as late as the start of business on Sunday.
Due to the shooting schedule, detailed images of each product will be updated after next Wednesday.
In addition, some items may not have images, and will be available for sale at the same time as the next week's arrivals.
Brand introduction
[ISO] was started with the idea that if each brand, each with a career spanning more than 15 years, took charge of a part of clothing design, textile design, and production management, and produced a single product, the three personalities would blend together and a new brand would be created.
The brand concept is to capture the individuality of the moment when three substances (brands) become one, and to express the essential origins.
By adopting an experimental approach where each designer is in charge of a different part of the collection and collaborates to produce a single piece, the individuality and atmosphere of each designer is exquisitely blended to create a collection with a unique world view not found in other brands.
The brand is being produced as a special collection that will only be carried in a limited number of stores for this collaboration only.
Introduction to the collection
The collection as a whole is created with a focus on relaxed silhouettes of items with diverse tastes such as military, work, and classic jackets.
The look proposes a simple and relaxed style in spring and summer, focusing on lightweight materials such as linen and cotton, and a different atmosphere in autumn and winter, such as layering a down jacket over a coat, tie and sandals, or daring to bring sandals with a military coat. The brand proposes a mix of loose set-ups and balaclavas, for example.
Each item is characterized by a simple and relaxed atmosphere with a little bit of discomfort and playfulness added to the design. Just as a band or orchestra layers the tones of different instruments to bring a sense of change and gravity to the music, so too can they be layered and coordinated to create a complex and new style.
All the textiles are made by mixing two natural fibers, such as camelhair and linen, or silk and wool, and the fabrics have a complex expression created by mixing each material.
The colors are also expressed in line with the brand concept by dyeing ambiguous neutral colors at the thread stage and mixing different colored threads in a single fabric.
Tomorrow's arrival schedule
Tomorrow's first delivery will include 14 items, including jackets, shirts, sneakers, and sandals in a variety of colors.
We will also have a second delivery the following week.
Detailed descriptions of each item will be provided as soon as they arrive.
Please look forward to seeing the looks of the items in stock this time.
ISŌ Collection Look
Inquiries about available shops and items
All the items introduced in today's blog are available at FASCINATE_THE R (Osaka Nishi Shinsaibashi) and FASCINATE KYOTO.
If you have any questions about the items, please feel free to contact us.
Inquire by e-mail