[Staff Column] ware Brand Introduction

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Today we are dealing with {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="ware" title="ware" template="category/widget/link/link_inline.phtml" id_path="category/475"}} at ANNASTESIA (Nagoya Osu).

The production of summer items has started little by little since last month, and they are often arriving at the Nagoya branch.
I would like to introduce what kind of brand it is including the parts that have not been introduced until now.

About Designers

Ware, which makes things based in Nagoya, is a handmade brand which makes everything from cutting to finishing by one person. The designer has a long career in the fashion industry, and has experience in managing multiple stores and buying paintings. He is also close to designers of overseas brands, and has been consulting with them, introducing Japanese fabric manufacturers, and helping to establish a Japanese agency for overseas brands.
He had never made clothes before, but the reason he started making clothes was because he thought he could make them myself.
It wasn't for sale, but one time when a customer asked “What brand is that?" He was told to sell it.
Then he thought, "Well, why don't we make another one?" and started to make it little by little.
At first, I heard that it was sold only at his own shop, but he gradually expanded it as he got calls from nearby shops and acquaintances.
After that, he quit the shop he made and started a brand.

He says that he wants to focus on being able to work at his own pace and within his own reach, so he doesn't plan to expand the brand in the future.

About Item Configurations

At the Nagoya store, we mainly order cut sews, knit, and sweaty innerwear, but we also make outerwear, pants, bags, and belts.
The design is very simple and finished with a washed finish.

There aren't many design variations, but there are plenty of material variations.
The standard materials used are mainly medium and light jersey with different thickness of cotton in the spring and summer season, and jersey with mercerized processing, and thick fleece cotton jersey, smooth and soft variety, wool boucle, and heavy jersey used by overseas brands in the fall and winter.

In addition to these, every year he produces something new or unusual.
For example, the jagged cotton dolman sleeve that is now in stock is a very rare material.
In the past, there were indigo linen pants, dark green boy-dyed heavy jerseys, and cashmere cotton sweats.
There are various reasons such as the material itself cannot be reproduced, but they sometimes introduce these rare materials.

As he chooses the materials through his personal connections and eyes, He uses only interesting and high-quality fabrics.
One of the key points of ware is that even if it is made of good materials, the price is easy to pick up.
By producing by one person, costs are reduced and prices are kept low.

Timely delivery

Unlike other brands, we don't hold exhibitions, and instead create our products according to the seasons.

When I was doing my own shopping, I felt uncomfortable with the fact that the products would arrive at the store six months later, and I wouldn't be able to wear them for a while after I bought them. I always thought, "I should be happiest when I can wear it."
The advantages of a general arrival schedule are that you can definitely reserve what you want and compare it with other products, but on the other hand, there are certainly disadvantages.

Every year I always look for something that I can wear right away, and it's nice to be able to watch it whenever I want.

Unlike general brands, we do not hold exhibitions, and we make them according to the season.
This is because, when I was purchasing by myself, the products arrived at the store half a year later, and I felt something was wrong with the fact that I couldn't wear them for a while even after I bought them, so I always thought that I would be happiest if I could buy what I wanted and wear it right away.
The fact that you can reserve what you want for sure and compare it with other products is a merit of general arrival schedule, but on the other hand, there is a demerit.
I heard that they started making short-sleeved cut sew, so the first arrival was last month.
We are going to have many more, so please look forward to it.

By the way, the shop where I used to work has dealt with DEVOA and RIPVANWINKLE in our company since the beginning of the brand, and He has known Nishida of DEVOA and Ono of RIPVANWINKLE for a long time.

Since the studio is close to the Nagoya store, I bring a sample of the fabric and ask them to show it to me or to deliver the product directly to me.
When I was running the store, I went on an overseas business trip every year, so I was familiar with the overseas situation, and when I went on a business trip to Paris, he introduced me to a good restaurant.
He is very knowledgeable and is very interesting to talk to.

Inquiries about available shops and items

All the items introduced in today's blog are available at FASCINATE_THE R (Osaka Nishi Shinsaibashi) and FASCINATE KYOTO.
If you have any questions about the items, please feel free to contact us.

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