[Staff column] ASKyy Until the completion of the special order parka

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Hi,this is Taka of .LOGY Kyoto.

This is my second column, and I would like to introduce the history of {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="ASKyy" title="ASKyy" template="category/widget/link/link_inline.phtml" id_path="category/386"}}, a new brand that is only available at .LOGY Kyoto.

Also, there is a parka that was specially ordered by .LOGY this time, so I would like to introduce the details of that parka mainly. I will appreciate it if you could enjoy it!

About the ASKYY brand

First of all, I will introduce a little about the brand "ASKYY".

If you know this neon, you may be an early ASKYY fan.

I'm sure many people don't know about brands, so I'll give you a brief description of the brand's history.

＊See the official site＊

◆about ASKYY◆

The designer is not disclosed. It depends not on who made it, but one who wears it.

The number of products and the shops that handle them is limited, and the collection with high scarcity is developed.

In the on-season, only one type is released every week.

(Basically, every Saturday is the release day, and new releases are released over 3 to 4 months.)

The products are made in Japan and all are of high quality, including fabric and sewing.

The refined delicacy, decadent and decadent expression and minimal rationality create a unique world view.

【HISTORY】

March 2017: The brand started from the 7 models.

July 2017: Opened a directly managed shop in Daikanyama. At the same time, they have brands from all over the world linked to ASKYY.

September 2017: Online shop opened.

From February 2018: the number of models was greatly increased and the brand started in earnest.

October 2018: they produce costumes for artists and actors from 2018aw.

【PHASE Ⅱ】

From March 2019: 2019ss, the store was also relocated to Daikanyama. With the addition of [INEFFICIENT] to the Select Division, they have expanded business with a lineup of even more rare and diverse brands. Start Chapter 2.

June 2019: From 2020ss, the exhibition presentation place moved to Paris.

January 2020: Participated in the 2020aw Paris collection for the second season.

November 2020, they held trunk tours to Kyoto and Osaka.

【PHASE Ⅲ】

March 2021: The third store was relocated. Opened another directly managed shop in Daikanyama.

This year is the fourth year of this brand.

It is a brand that announces the collection of the season at a unique pace, so basically, there is not much product information in advance. (Not disclose)

Currently, it is only available in a limited number of stores in Japan, so it is a brand with a small amount of distribution.

There are some products that you can't buy unless you make a reservation at a directly managed shop, and sometimes there is a product called sodout that is released in a few minutes, so you can't take your eyes off it.

What made ASKYY debut?

Among them, this is the item that made the brand ASKYY famous.→

◆Layered cutsew V-neck（first model）

It is not an exaggeration to say that Kazutoshi Sakurai, a musician of Mr. Children, wore this cut sew in a live performance and the brand name became known to the world for the first time (in that it became a big hit).

And that "person who discovered that Mr. Sakurai was wearing it at a live show" is actually me.

When Sakurai appeared in a cut sewn figure during a live performance at the Kyocera Dome in Osaka and an encore held in the latter half of the concert, it is certain that the reason why I thought "Huh? Isn't that cut sew from “ASKYY" ??" was "Just me" noticed it among the tens of thousands of spectators inside the dome.

The next day I checked with ASKYY Yoshida and found out that several cut sew had purchased at a store in Tokyo, and my prediction was confirmed.

Then, I immediately consulted with Yoshida and decided to reproduce it, and only after the resale of the product was accepted by fans, it became widely known.

In a sense, I was involved in some of the reasons, that is the reason why ASKYY is a brand that I personally really like and want to support or recommend.

After that, Mr. Children Sakurai often wore ASKYY on-stage costumes and received inquiries from other entertainers, so it didn't take long for me to see celebrities wearing ASKYY on TV.

At the same time, under the surface, the attention of fans has increased, and recently we are able to meet customers wearing the entire body of ASKYY at the store. I really appreciate it.

Due to this relationship with the brand .LOGY Kyoto also had the opportunity to release a collaboration product with ASKYY from last year.

The new "Oversized layered cut sew" in memory

The limited-edition "Y DENIM 2nd"

"Bondage Knit" with a simpler finish

Limited additional production of "Belted Coat"

And! This is the fifth selfishly production of the "specially ordered oversized parka".

It was scheduled to arrive in the autumn and winter, but considering the temperature difference in spring and the rainy and cold seasons, it might be good to release it at this timing. Therefore, both of the directly managed stores and .LOGY Kyoto has released a parka at this time.

The regular size at directly managed stores and extra size at .LOGY Kyoto.

I haven't been able to give you the details yet, so I'll give you a quick rundown on how to get there.

Until ASKYY × .LOGY special order parka is made.

　

The special order parka of this time, the story started at "ASKYY Trip Exhibition" which was held quietly in a hotel in Kyoto a few months ago.

　

There was a product called "fringe parka" that was lined up as a collection item at that time, and the parka had a tight silhouette, so I said, "If I had this loose parka, it would be comfortable for daily use.".

　

As a second word, I asked Yoshida, "Can I oversize this parka?"

　

"Then you can do it. Maybe you can do it without any problem. Can you do it ..." I remember that kind of response.

　

Since I am also a former colleague of Yoshida, I always repeat the same thing over and over, and this time we started with such a story.

　

From there, I was able to modify the width and the length of my body, and I was also given a sample, and I made some minor modifications, and I was steadily moving on under the water with the flow of...

　

In terms of production, due to the novel coronavirus, some parts did not go as planned, but we managed to release them the other day.

　

I posted the details of my thoughts on the parka on SNS a few days ago, but I will introduce it again in this column, so I would appreciate it if you read it. This way →

Special order Parker Detailed Design

I showed you some images of BLACK products.

I asked a photographer from our company to take pictures, so I think I can tell the quality of texture and color.

The "slightly faded" black has a vintage feel and has a good atmosphere.

Going back a little bit, the simple story behind this special order item is, as I mentioned earlier, to make my wish come true, but of course, there is also a good reason for the idea.

【Main reason why I chose a light cotton fleece lining parka with an uneven feel】

◆You can wear it all by yourself at home, and you'll have a good style even when you go out.

◆not mind playing at home or in the park with small children

◆washable (easy care)

◆It is not overdone but has an atmospheric color and design.

◆be easy to match with other brand's outerwear in fall and winter

◆This item is made of fabric that is stored in the closet for a short period (can be used for 3 seasons).

◆Although it is designed to be oversized, it is not too big. "Adult oversized"

◆Colors that are easy to match (BLACK, D.GRAY)

There are some important points when I personally choose clothes, but I think these points are included in this special order item.

Because I recognize that fashion is something that is constantly changing for me, I thought the most important thing in my life was that it would be convenient if I absolutely had it.

The priority may change again next year, but it's also fashion.

*The details are listed on the product page, so I would appreciate it if you could check them together.

The parka is available in two colors, "BLACK" and "D. GRAY". I chose these two colors after considering the ease of matching, the colors I use frequently, and the preferences of my customers.

BLACK is easy to imagine, but D.GRAY has a really good color.

Although the name is D.GRAY, it has an exquisite uneven color that is expressed as KHAKI GRAY. It goes well with BLACK items, so it is highly recommended for those who usually wear BLK items.

In addition, the "fringe part" and "cut-off part", which are the features, are relatively easy to understand compared to BLK, so I think you can feel the ASKYY characteristic.

On the other hand, the fringe and cut design of the BLACK fabric blends well with the fabric, and it is hard to stand out, so it lacks impact, but I think it has all-purpose ease of use and easy to coordinate.

Honestly, I think you will definitely be satisfied with whichever color you choose, so if you don't mind, I would like to recommend "buy 2 colors"!!

Then, let me show you how to wear it.

It is worn by .LOGY's Kitagawa who is 178 cm tall and weighs 60 kg.

Special Parka Black Styling

The first is BLACK.

It is BLACK that has ASKYY-like quality and "the most ASKYY-like" atmosphere.

What I would like you to pay attention to is the volume of the parka, and although it is called oversize, I adjusted the part that "it is not too big" until the end.

Including myself, the underlying thought is that "I want adults to wear it", so if the street feeling is too strong, it gives a childish impression, so I pay attention to the finish.

The ASKYY-like vertical silhouette is used as it is, and the width of the body is widened and the balance is slightly loose.

When I actually measured the balance of width and length, it was almost the same as "size: 3" of sweatshirt of The Viridi-anne when compared with other brands.

On the other hand, I think it is easy to understand if you understand that it is a moderate oversize.

model 178cm/ 60kg. ：Parka/size Free ,Pants/size 3.

Special Parka D.GRAY Styling

Next is D.GRAY.

How about the contrast with BLACK slim pants, the faded look of GRAY on the fringe, and the perfect finish?

Naturally, it makes your face look brighter, and although it's not very refreshing, it makes it a little lighter.

The silhouette, texture, fringe, side cord, and other details make this parka stand out from the crowd.

On a chilly day, wear a black outer over this ...! You can imagine a layered style.

model 178cm/ 60kg. ：Parka/size Free ,Pants/size 3.

I introduced it in a quick way, but how was this column?

It would be great if it could help deepen your understanding of the brand ASKYY and make you think "ASKYY, I think I'll go see it once.".

The delivery of ASKYY's 21 SS items has slowed down a little, so we are planning to release the 6 ~ 7 models for the delivery from now on.

Some of the products which are not sold in our company shop are available at .LOGY, so please pay attention to the trend.

If you have time, please watch ASKYY at the store.

We look forward to your visit.

See you next time!

.LOGY Kyoto Taka