PHENOMENON 22-23 AW 2nd Delivery, releasing at 12 noon on 27th of August (Sat) both in store and online!

The 2nd delivery item of 2022 -23 autumn/winter collection from {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}} which is being sold at The R Osaka Minami Horie store will be released on 12 noon, tomorrow, Saturday, August 27th!

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Now in stock is a new item created from a design drawing left by {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PHENOMENON" title="PHENOMENON" template="category/widget/link/link_inline.phtml" id_path="category/789"}} designer Takeshi Osumi in 2016.

The tail parts are combined on the back of the body to create a highly collectible item with a layered look.

In addition, Shuhei Uesugi, a musician and actor who belongs to the hip hop crew "KANDYTOWN" in Tokyo, is used as a model for this collection look.

Please check out the look and products below.

PHENOMENON

The brand concept is "music", and they express it by mixing various music centering on dance music and changing the shape into clothes.

The brand name comes from the song "The Notorious B.I.G." by the now-defunct American rapper Rap Phenomenon.

While working on music as SHAKKAZOMBIE, in 1999 he and Hidehiro Iguchi started "SWAGGER", a shop that also develops original men's items, and started to make a collection of streetwear.

In 2004, he started the brand "PHENOMENON" as a solo project, aiming to express the designer's favorite clothes as well as more personal expressions.

In 2010, they made their debut in Tokyo fashion week, and they collaborated with MCM "MCM by PHENOMENON" in 2010 A/W collection.

In 2012, together with the owner of "THE CONTEMPORARY FIX", Yuichi Yoshii established "MISTERGENTLEMAN" as an original brand of the shop.

The restarted first collection is a brand that carefully selects items from the archive collection left by Osumi before his death and makes it into a collection.

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PHENOMENON 22-23 AW collection. 2nd Delivery releasing at 12 noon on 27th of August (Sat) both in store and online

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Here are the items to be sold

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Inquiries about shops and products

All the products introduced in today's blog can be viewed at The R (Osaka Minami Horie).
If you have any questions about the product, please feel free to contact us.

inquire by e-mail

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Store information

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