[New brand introduction ] Maison Margiela will be available in .Logy Kyoto from the 2022 autumn/winter season!

{{widget type="Fascinate\\Blog\\Block\\Widget\\TableOfContents"}}

.Logy Kyoto is a 2-minute walk from Hankyu Kawaramachi Station, in the center of Kyoto. At the LOGY Kyoto store, we will start to sell the men's line and accessories of " {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="Maison Margiela" title="Maison Margiela" template="category/widget/link/link_inline.phtml" id_path="category/812"}} " from the 2022 autumn/winter season.

If you like fashion, you've probably heard of {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="Maison Margiela" title="Maison Margiela" template="category/widget/link/link_inline.phtml" id_path="category/812"}} .
We would like to introduce the history of the brand and the designer as some of you may not know the details.

【About the brand】

Maison Margiela is a fashion brand established in Paris in 1988 by Belgian designer Martin Margiela.

At the time of establishment, the brand name was Maison Martin Margiela.

Often referred to as disruptive and experimental, Maison is a luxury brand with a full line in fashion and design, from haute couture to women's and men's pret-a-porter, leather goods, shoes, accessories, fine jewelry and fragrances.

The new methods Margiela continues to propose, such as reconstructing and redefining clothing and unusual show styles, have influenced many people and are said to be one of the most influential brands in the history of fashion.

【About the Designer】

Founder, Martin Margiela, was born in 1959 in Limbourg, Belgium.

He studied drawing at the age of 16 and entered the prestigious Antwerp Academy of Fine Arts at the age of 18. During his time at the Academy, he also worked with six designers, later known as the Antwerp Six, whom he worked with since his school days.

＊Antwerp Six＊

A collective term for six fashion designers: Ann Demeulemeester, Walter Van Beirendonck, Dirk Van Saene, Dirk Bikkembergs, Dries Van Noten and Marina Yee. These six plus Margiela are sometimes called the Antwerp Seven.

After graduating from the Academy, Martin Margiela studied under fashion master Jean Paul Gaultier for 3 years before becoming independent from the studio where he founded Maison Martin Margiela (now Maison Margiela) in 1988.

Often referred to as the "invisible man of the fashion world," Martin Margiela always kept a certain distance from the public and the media and kept a low profile.

He rarely gave interviews, and during his years as a designer, he rarely exposed himself.

Margiela is also famous for using "we" instead of "I" in the first person in interviews and other responses and emphasizes that creative activities are always done in teams. After Margiela left the brand, until Mr. John Galliano took office, the brand was managed by a team design. This is a result of the brand management with the team in mind.

【Brand history and transition】

In 1988, he established his own label "Maison Martin Margiela" in Paris, France.

Debuted in Paris pret-a-porte Collection in Spring/Summer 1989

Design Hermes ladies' pret-a-porter from autumn/winter 1998 – 1999 to spring/summer 2004

The collaboration with Comme des Garcons was announced in spring/summer 1998.

He participated in many exhibitions, including the "Radical Fashion" exhibition at the Victoria and Albert Museum in London in 2001.

In 2002, the company received investment, manufacturing and store development support from Diesel's Renzo Rosso group companies. From here, the number of stores has increased globally, and maisons have grown approximately 5 times in the 6 years since 2002.

In 2008, he held an archive exhibition for his 20 years as a Maison Martin Margiela (spring/summer 1989 - spring/summer 2009) at a Tokyo store. Presenting jewelry collection in collaboration with Damiani.

In 2009, Renzo Rosso said to the media, "Martin Margiela was not involved in the design and the design team took over the Maison." , Real retirement of Margiela

In 2010, the first fragrance "Untitled" was released, and in 2012, a candle with the same fragrance appeared.

Announcing collaboration with H & M during the 2012 – 2013 Autumn/Winter season

2013: Margiela's first men's fragrance "replica" is introduced.

2014 - John Galliano appointed Creative Director

Renamed Maison Margiela in January 2015

Introducing the new 5AC icon bag in 2016

【About the Line】

Martin Margiela's products come with numbered tags called calendar tags, and the lines vary depending on the tag number.

Numbers have meaning, and each means a line.

The number is circled and the circled number is the line of the clothes.

0 - "Artisanal" collection for women

0 10 - Clothes for men who have reshaped by hand

1 - Women's collection (plain white label)

4 - Wardrobe for Women

3 - Collection of fragrances

8 - Collection of eyewear

10 - Men's collection

14 - Wardrobe for Men

11 - Accessory Collection for Women and Men

12 - Fine Jewelry Collection

13 - Object or publication

22 - Shoe collection for women and men

MM6 - Clothing for Women

【About MM6 Maison Margiela】

MM6 Maison Margiela is another collection from Maison Margiela.

This brand is positioned as a contemporary brand of Maison Margiela, and is set at a relatively affordable price compared to the price range of conventional collection brands.

MM6 is a collection of shoes and accessories, in addition to garments, that adds a new interpretation to wearable street wear and is sometimes depicted with humor.

【About Hermes】

Margiela was appointed as Hermes's ladies pret-a-porter designer from the autumn/winter of 1998 – 1999 to the spring/summer of 2004.

Margiela's appointment as designer of Hermes, a brand that can be said to be the pinnacle of luxury brands, was a surprising event in the fashion world at that time.

The products from the period Margiela made Hermes are still very popular, and there are still many fans who are looking for a masterpiece that was released in several years called the "Margiela period".

One of the reasons for its popularity is the release of hybrid designs and products that combine the elegance of Hermes with the challenging design typical of Margiela.

＊The representative item of the Margiela period, "Vareuse

This is the most famous detail item among Hermes designed by Margiela, and the item with a deep V-neck that looks like a large cut on the chest is commonly called "Vareuse".

The idea of "For women to be able to put on and take off without worrying about hair or makeup" is also wonderful.

【Collaboration with H & M】

In 2012, the collaboration between H & M and "Maison Martin Margiela" was released and made the fashion world lively.

The most representative item in Margiela's archive is updated in shape and material, and is available in men's and women's clothes and accessories.

The title was "RE-EDITION" and the items were organized under five concepts: "SHAPE & VOLUME," "OVERSIZED," "PROCESS OF TAILORING," "AMBIGUITY," and "TRANSFORMATION.".

Many people picked up Margiela's iconic items because they were affordable.

【About the white label and four white stitches】

Speaking of Maison Margiela, the characteristic tag with four corners sewn on has a strong image.

As a recommendation against the flood of logos, Margiela chose to "insist on anonymity" rather than influence consumers with a recognizable brand name.

The four white stitches with the label temporarily attached were meant to be "taken from behind," but now it's very interesting that the stitches are a kind of logo that symbolizes the brand.

The label is white and solid or engraved with numbers from ‘ 0 ’ to ‘ 23 ’.

【About Margiela's AIDS T-shirt】

A typical Maison Margiela product is AIDS T-shirts.

Since it was first introduced in the fall/winter collection in 1994, it has been available every season.

The T-shirts bear the slogan "There is more work to do to fight AIDS, but wearing this T-shirt is a good start.".

A portion of the proceeds from sales of the T-shirts have been donated to ‘ AIDES ’, a French organization established to combat the HIV virus and AIDS and to support patients.

------------------------------------

【Avilable at .Logy Kyoto store】

We would love to talk to you about this brand at the store.

We are scheduled to release the brand in the autumn/winter season, but when Maison Margiela is released in Kyoto, we are also planning to release the brand's standard products such as "ハ (Ha) Leather Riders", "Collarless Jackets", "Tabi Shoes" and "Wallets and Leather Accessories" which can be enjoyed by both men and women.

At the same time, we are also preparing seasonal collection items that can be enjoyed widely. Please look forward to it.

We have prepared a space where you can enjoy the Maison Margiela collection quietly and slowly in the city of Kyoto, so please visit our shop, .Logy Kyoto in Shijo Kawaramachi in Kyoto.

We are looking forward to your visit.

---

   

.LOGY Kyoto

              

---

Here is a list of Maison Margiela products.

Here is a list of Maison Margiela products.

---

---

Inquiries about available shops and items

    

All the items introduced in today's blog is available at .Logy Kyoto .
        If you have any questions about the items, please feel free to contact us.

    
    

Inquire by e-mail

    
    

---

         
    

---