[Staff column] RIPVANWINKLE " The brand's long-used brand mark mean”

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All of a sudden, do you know there is a mark on this tactical cord strap?

Something like a silhouette between two circles.

It is a black and white fabric based on a square shape.

That person who knows about it must have a long history of the brand.

Following on from the last column looking back on the history of leather pants, this time we are going to work on one piece of brand mark expressed in black and white colors which of course brand fans have seen.

It is very fun to use it knowing that there is some meaning to the favorite articles that are usually around you.

I personally know about the meaning of the pattern because it is attached to the items I wear such as CAP, but I don't have many opportunities to talk about it outside the store, so I may lack information.

I hope you will become more interested in the brand after you know what I will introduce today.

It is fun to introduce clothes and styling by myself, but I also like to talk about the meaning of details, so I would like to introduce them with fun.

The black and white silhouette of the cap, glove, cut sew, and the product has been decorated with a brand mark.

As you can see, there is a brand mark on the tip of the latest arrival item.

In the upper right of the picture, there is a brand mark attached to the adjustment part of my CAP. When I wear a reverse cover, my eyes are suddenly drawn with an accent.

If you look closely, you can see that there are two colors, one is white and the other is black.

Up to now, it seems to be the usual product introduction, but from now on, I am in charge of RIPAVNWINKLErepresenting FAS-GROUP.

Let's unravel the mystery surrounding this mark.

What Brandmark Design Shows

By the way, what does the pattern of this mark look like?

Continent, puddles? Or clouds?

You can see it in any way you like, so it's only natural that you get a lot of answers, but what is the answer to this motif?

It's a tree.

And design has meaning.

The meaning of the mark is as follows, and the answer is irresistible information as a brand fan.

Below is the response from the official.

- Comment from RIPAVNWINKLE -

This is a design with a tree flying in the wind, but the meaning is to live in the present as the wind blows. It also leads to the instantaneous concept of the brand concept.

And the point of attention in the design is that the above contents are made into an icon and expressed by the name of the piece, so that they put their feelings into the clothes.

- Thank you for Sato’s comments. -

As for when they started using the current Brandmark, they have been using it for more than 10 years. I feel the history.

The familiar and familiar design also looks more precious.

I heard that the first thing was to print on the T print, but since it was released in choker, this mark has been loved since then.

I have explained to customers at the store that this mark is a tree ... but I would like to continue to add words.

Even if you focus on it, the trees flying in the wind look dignified. I also feel that the branches grow from the lower right and are exposed to the sun, but how does that look to you personally?

This circle does not depict any scenery other than trees, so if you have an item with this mark, it may be interesting to look back on your memories of those days and years as part of this circle's scenery.

By the way, the CAP of the personal item shown in the photo had "KUNDALINI" printed on the front, and it was only one year since the .LOGY Kyoto store opened.

The Latest Neck Strap Cord with Brandmark Design

Now, an item with such a brand mark was released the other day.

This is the 3rd installment of the 21 SS spot items, a tactical cord strap.

Until now, it was released only with a strap, but this time it is released with a mesh pouch.

The strap has a built-in rubber, and the length can be adjusted with a fastener.

A large size carabiner with a military motif is used on the tip, and it can be arranged by yourself by attaching a wallet or a glass case.

This item can also be used as an accessory for the spring and summer seasons when you tend to wear light clothes.

The mesh storage pouch is accented with a piste mark.

In the past, we have released products with a branch mark on them, but let's look back on them.

Brand marked products in the past

1.From the 20 AW collection.

This is a brand mark casually placed on the gloves of Bomber Heat.

The line between the top and the wrist also appears as an accent.

2.From the 20 AW collection.

This is a brand mark that is casually placed on the tip of the down muffler.

It can be used as an accent by placing it in an eye-catching place.

The glimpse of the brand marks accentuates and accentuates each product.

Like a flower to accompany a dish, it creates a glamorous visual, and it feels like something auspicious.

RIPVANWINKLE used to have a line called "RVW" in addition to a separate line called "R", and this mark was almost always attached to the cut sew of it.

Lastly, I will post styling photos.

Well, how was today's column?

Each product has its own meaning, and the product is finished.

If you look at each item while feeling that way, you may discover something new.

When I see the Brandmark, I remember the meaning of "living in the present with the wind blowing", and I feel as if I am myself.

If you have time, please try to find the piste mark in the closet.

Yasuda