[Staff column] Introducing JULIUS.

Today, we would like to introduce the mode brand {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="JULIUS" title="JULIUS" template="category/widget/link/link_inline.phtml" id_path="category/68"}} that represents Japan, available at The R(Osaka Minami).

"JULIUS" was established as an art project in 2001.

Today, it is famous as a global mode fashion brand with many enthusiastic fans not only in Japan but also overseas.

This article introduces the history of JULIUS.

We would be happy we can get along with fans of brands and those who don't.

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"JULIUS" is an art created by the designer Tatsuro Horikawa.

Tatsuro Horikawa founded Third Stone in 1996 and his items focus on graphic design.

In 1997, he launched his own fashion brand "nuke" and used various methods to express the brand, making full use of clothes, graphics, and images.

In 2001, he founded the Julius art project.

The purpose of the art project is not to be bound by the single expression of clothes, but to have four expression methods: "Clothing, video, graphics, music".

The concept changes depending on the season, and the collection is based on black and gray which are symbols of anger and pain.

This is an avant-garde brand that expresses not only the clothes themselves but also the existence of the people wearing them and the world around them.

In 2003, it opened its flagship store, and in the 2005 spring-summer season, it launched a runway-style collection from the Tokyo Collection, attracting attention.

In 2008, the dress line "JULIUS MA" was started, and later MA became independent as another brand "MA Julius".

The sharp silhouette and unique edgy design attracted more support and shocked many people.

In 12 AW, it is now available in our company (at that time, only MA _ JULIUS is available).

This MA _ JULIUS has stopped developing from the 2015 fall/winter collection.

Even now, there are many people who want this brand to be reissued.

By the way, I got into JULIUS with the 15 SS collection.

At the time, I was shocked and attracted by the geometric patterns and linear patterns that completely ignored the structure of the human body.

The "V" design, which is reminiscent of "Neon Genesis Evangelion", is impressive, and this is also one of the collections that many people wish for a revival.

I was fascinated by the unique design and silhouette of these brands, got interested in fashion from JULIUS, and became a fan of this brand around this time.

These artworks feature an edgy collection theme.

As a result of forcefully presenting his collection in Paris, he attracted many people not only in Japan but also in the world, and the design blended with the music, graphics, and art created by Tatsuro Horikawa has grown into a brand that receives attention from all over the world.

Currently, the number of accounts handled overseas is quite large among Japanese men's brands, and it is a world standard brand.

As a brand, the pre-collection started in the spring and summer of 2016, and the collection has been changed to a presentation form 4 times a year.

He continues to produce various works until now.

The pre-collection also has a seasonal theme and a minimal collection.

This line "JULIUS" is now available at The R(Nara) from the 2016 Autumn/Winter collection.

The 2016 AW collection is based on the theme of BEAST, a contemporary beast living in the world of concrete, and incorporates fur, scales, hooves, etc. into its clothing and materials.

The jacket, which has a feeling that you are wearing a fighting technique, has become an item to be noticed, such as expressing the skin of the beast which stands on end, attaching a plate which expresses the scale which gives off a dull shine.

In order to run faster on concrete, the hoof was expressed with the sole of a sneaker, and it was developed with the edgy expression of the brand.

This is a reprint of the popular work that fans have been waiting for.

JULIUS is now available at The R(Osaka Minami Horie), which has been waiting for its 21-22 AW collection.

In addition to the collection line which develops a new design every season, the new line "Permanent" is started from this collection.

They revived the once popular work "Gas Mask Cargo Pants" and attracted attention.

It will be available in future collections, so please check it out!

This 21 SS collection is also available at The R Osaka Minami Horie store.

The theme of the collection is "mamuthones", a mysterious ritual to pray for fertility.

This item has a gentle look that reminds you of nature and prayer. It features a voluminous over silhouette and draped tailoring that Julius is good at. It also uses creased fabric, loosely knitted knit, and a weathered finish to create softness.

This item combines the collection line of the 21 SS collection with the permanent line.

The matching boots are already sold out, but you can see other items at The R store, so please come to the store!

In addition, the information of the next collection, the 21-22 FW collection has been released, and you will not be able to take your eyes off the evolving collection of the mode brand that Japan is proud of!

Tomorrow, April 1, the latest collection 21 PF (Fall) starts accepting reservations.

As I mentioned on my blog the other day, we will start accepting pre-orders for the latest 21 fall collection from tomorrow, Thursday, April 1.

It is a must-see because many popular works appear.

We will announce it on various SNS and blogs, so please look forward to the start!!

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How was the column blog this time?

When I talk about JULIUS in detail, it's a brand with a history that can't be contained in a single blog.

I hope you are interested in this blog.

Thank you for staying with us for such a long time.

There may have been some parts that were difficult to read, but I hope you will look forward to your next visit.

Well, I'll be leaving now!

Also, you can see the works of JULIUS currently on sale in our shop from the button below, so please check them together!

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Contact information

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