[Staff Column] Introduction to the DEVOA 23-24 AW Collection.

Today we would like to introduce the {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="DEVOA" title="DEVOA" template="category/widget/link/link_inline.phtml" id_path="category/6"}} 23-24 AW (Autumn / Winter) collection available at FASCINATE_THE R (Osaka, Shinsaibashi).

This time, instead of focusing on individual items, we will mainly focus on the characteristics of the collection as a whole, such as item trends and silhouettes, as well as fabrics that left a particular impression.

At the same time as the pre-order event with all the samples this weekend, we will also have the first shipment from 23-24AW, so we hope you can get a feel for the whole collection first.

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DEVOA 23-24 AW Collection:diversity and anatomical patterns revisited

DEVOA's 23 -24 AW (fall/winter) collection features a wide variety of items that match the look and feel of the material.

The pivot of this collection is two things: the subdued, classic taste found in recent collections, and the edgy taste that evokes DEVOA before.

The collection has the diversity and depth typical of DEVOA, with unique items that utilize the various expressions of the materials and reconstructed anatomical patterns.

As mentioned above, the collection, which is characterized by two distinct tastes centered on each other, seems at first glance to be at opposite ends of the spectrum, but the tastes are not skewed to one side or the other, rather each is balanced and in a relationship that brings out each other.

For example, classic styles include collarless long coats and jackets, orthodox shirts and cropped pants, while edgy styles include military coats and down jackets, hood jackets, shorts and wide pants.

While each of these items establishes an independent style, they can be freely mixed to create a variety of style expressions.

Changes in silhouette and size balance

In the 23-24AW (fall/winter) collection, many items were developed in a regular fit instead of the relaxed fit that has been the mainstream for the past few seasons, and changes were seen in the silhouette and size balance.

There are also many sleeker looking items that bring a fresh look to the entire collection.

More than just a slimmer one, a variety of silhouettes have been adopted with fine adjustments to suit each taste, and there are a number of items that offer a new fit and balance while maintaining the traditional comfort and feel of wearing.

However, when it comes to size selection, there is basically no need to go up one size, although you will have to keep an eye on the fit.

In other words, if you choose the same size as before, you can experience the new possibilities that the item has.

Variations in texture and color of materials

Dark tones such as black and charcoal dominate the color palette, and their depth and serenity form the basis of the overall tone of the collection.

By skillfully incorporating warm earth colors and military colors such as khaki into the mix, the balance of the colors is inflected and calming, while still serving as an accent.

The choice of materials and the balance of color are very important factors in the design process, and the delicate sensibilities and firm theories of the designer are important in the process.

By understanding the characteristics and tendencies of each, and making the most of them, items with different styles and atmospheres are created.

Creating styles that take advantage of the characteristics of materials

One of the factors that makes for a diverse style is the wide variety of fabrics.

The brand creates a unique world view by using a wide variety of fabrics, including natural materials with rich textures and tasteful expressions such as wool, cotton, linen, and silk, as well as chemical fibers represented by high-density polyester, which is characterized by dirty dyeing and firmness, in a straight line, with intentional variations, or by mixing them.

By making the most of the individuality created by each material with a different texture, it symbolizes the elegance of DEVOA and the ergonomic philosophy that underlies the brand, and by mixing each style, you can simultaneously feel the path of DEVOA and its current appeal.

However, understanding and utilizing the properties of fabrics is not an easy task.

It takes long experience and deep knowledge to understand the properties of each fabric, such as strength, elasticity, texture, and color, and to make the most of them to create a design.

This is a very important part of the design process, and it's a part where the knowledge and skill and creativity of the designer is challenged.

By taking advantage of the fabric's characteristics and using them in design, the brand's identity is formed and its uniqueness is shown.

The design process of determining the taste of a design based on the atmosphere and expression of the fabric is made possible by the deep knowledge and wealth of experience that designers have acquired over the years of being personally involved in the fabric production process.

A deep understanding of fabrics, skills and knowledge to take advantage of their characteristics, and an inquiring mind to constantly create new things. The result of this fusion is to maximize the potential of the fabric and reflect that in the design.

DEVOA's items are filled with a unique view of the world and a commitment to quality, created through a consistent creative process in which the designer, Mr. Nishida himself, controls quality from the development of the fabrics to the completion of the design each season.

Special fabric made with special care

The first fabric that symbolizes this season is the broadcloth woven from ultra-fine cotton yarns used for the shirts.

This is a special fabric that Mr. Nishida himself was involved in every step of the process, from fiber selection, to yarn and fabric creation, to processing.

The feel of the fabric is indescribably comfortable, and you can sense its high quality just by touching it. The quality of the finished product can be experienced even more deeply when you put your sleeves on it.

Mr. Nishida himself has praised this fabric as "being among the top five fabrics" he has ever created.

He is not someone who typically makes such statements, so it is evident how confident he is in this fabric.

It goes beyond creating beautiful products; it reflects a deep understanding of each individual fabric and the culmination of technical expertise to bring it to its highest form. This is the essence of DEVOA's creative appeal—the ability to gather knowledge and skills to craft each piece into perfection.

Another noteworthy fabric to introduce is the fabric made using Super 120's wool and Moso bamboo, crafted using the river technique.

It takes about eight months to produce, and by hand-sewn river stitching to finish everything, the fabric's inherent lightness and softness are brought out to the fullest, creating a truly handmade gem.

This fabric stands out for its aesthetics and class, as well as for its quality, which is considered from multiple perspectives to reduce stress when worn.

Despite its thickness and warmth, it never loses its lightness, and it retains heat on the outside and antistatic on the inside.

It is a masterpiece that can be said to be the embodiment of the philosophy of DEVOA, and a glimpse of the pursuit of uncompromising technology.

Both the cotton broadcloth and this fabric are of exceptional quality, making it difficult to accurately describe their excellence.

The best way to appreciate them is through firsthand experience, so we highly recommend trying them on at our store.

This weekend, we will be holding a pre-order event with samples, and at the same time, the first arrivals from 23-24AW will also be available. Please look forward to it.

Inquiries about available shops and items

All the items introduced in today's blog is available at FASCINATE_THE R (Osaka Nishi Shinsaibashi).
If you have any questions about the items, please feel free to contact us.

Inquire by e-mail

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