[Staff Column] Introducing Y-3 Footwear

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The fusion of the mode brand YOHJI YAMAMOTO based on black and the sports brand Adidas

First, let us introduce the brand.

This is a collaboration brand between Japanese designer brand Yohji Yamamoto and sports brand Adidas from the 2003 spring/summer collection. This brand has continued for more than 15 years and has a history among Japanese designer brands.

The brand started with "Adidas for Yohji Yamamoto" which was the first collaboration of Yohji Yamamoto's 2001 to 2002 autumn/winter women's collection.

The brand name "Y-3" comes from the three stripes that represent the pronoun of Adidas in the initial letter "Y" of Yohji Yamamoto.

As a new fashion category, Yohji Yamamoto, a pioneer in the fashion world, has created a brand that incorporates ground-breaking ideas that were not available at the time.

Now, the combined style of mode and sports brand is popular, and it is supported by people who like various tastes from mode to casual, and it is used for a wide range of styles and is blended into life style.

This time, from "Y-3", we will focus on footwear which is important for the coordination of feet, and introduce from the new model to the models released in the past.

Model change by inheriting the silhouette of Forum High OG

Forum High OG is a masterpiece model of adidas developed for the Summer Olympics held in Los Angeles, US in July 1984.

This model originally appeared as a basketball shoe, so even in Y-3, it will continue to have a stately silhouette.

The unification of all leather and all black expresses the brand's sophistication.

The zip design, which runs from the ankle to the side panel, has a unique detail as an accent.

This light model is inspired by running shoes.

"Y-3 ORISAN" is emphasized by the heel design with a novel form.

The sheer mesh upper and leather details create a stylish impression.

The high resilience cushion on the heel is comfortable and makes you feel like moving forward.

Although it is a subtle part, the white brand letters on the upper part of the shoe tongue, which is contrasted with the upper and sole, serve as an accent.

Famous footwear released in the past

Next, we will introduce the models that have been released so far.

KAIWA

KAIWA features dynamic heels and an organic design.

The name of the product comes from the Japanese word "conversation," which symbolizes street culture, craftsmanship and technology conversations.

Contrary to its appearance, this model is very light. This item has a unique design that is different from the boots and sports brand sneakers that are easy to match in a fashionable way.

YOHJI STAR

This model inherits the classic design of "Superstar" which is also an iconic shoes of adidas.

Featuring a design featuring bold signature paint on the side panel.

This is a pair of sneakers with an all-purpose design that can be used for a simple yet moderately rough style, and goes well with any outfit.

QASA

The QASA series features a cylindrical sole developed with a tire tube motif.

This is an iconic pair of Y -3 footwear with one of the most popular designs.

The elastic lining and upper band parts make you feel the sense of unity with your feet.

High-end look and comfort are realized.

PURE BOOST

The model "PUREBOOST" is as famous as the QASA introduced above.

It is equipped with boostTM foam that has excellent cushioning, stability, and elasticity that makes it very comfortable to wear.

The upper is made of knitted fabric and has a silhouette like running shoes. It has a casual look and goes well with various styles.

Although the color is different from the picture, the first model of Black Grey released in 2016 was explosively popular because it was worn by Jerry Lorenzo, a designer of Fear of God.

This time, we have introduced Y-3 footwear from the latest to the past series.

For the autumn winter collection from 2021 to 22 in the next season, we are ordering more enhanced footwear, so please look forward to it.

The brand introduced is handled by .LOGY Kyoto (Kyoto Fujii Daimaru).