[staff column] A brand with a strong feeling. vol.1

{{widget type="Fascinate\\Blog\\Block\\Widget\\TableOfContents"}}

Today, I would like to write a column from a different perspective.

Please check it out if you like.

Dating back to 20 years.

Recently, The R Osaka Minami Horie store has been strengthening its brand, and it has become more street style.

I originally liked street brands, and about 20 years ago, Samurai Magazine and Warp Magazine were the Bible.

At that time I often checked MACKDADY, SWAGGER, EMPIRE, balanceweardesign, HECTIC, REVOLVER, UNDER COVER, WTAPS, CORE FIGHTER, and so on, but there is no end to it.

I think there are many people who feel nostalgic when they hear the name.

From the 1990s to the early 2000s, the street scene was really lively and there were many items with premium.

I especially liked wearing balanceweardesign and SWAGGER!

In the early 2000s, Shoji of Shinagawa Shoji often wore balanceweardesign and referred to fashion.

I think people have a strong image of entertainers in general, but I have an image of entertainers with fashionable clothes.

Also, my friends were all wearing SWAGGER.

Two of the directors of SWAGGER, IGNITION MAN (Hidehiro Iguchi) and BIG-O (Takeshi Oosumi), were also engaged in music activities as SHAKKAZOMBIE of the HIP HOP unit at the time, and even today they often listen to the "serious injury" of Okami formed with BUDDHA BRAND.

When I think back, I miss it and I think I was sensitive to fashion at that time.

At that time, there was no smartphone, and when the Internet and SNS were not popular, I bought magazines and looked at them from top to bottom.

"PHENOMENON" is a pioneer brand of the luxury street.

Takeshi Oosumi who directed SWAGGER newly established the solo brand "PHENOMENON" in 2004.

He proposed a luxury street that was not well known at the time, and influenced Kanye West and Virgil Abloh.

Many artists who have become fashion icons, such as Asap Rocky, also wore them.

A unique tie item with a string was also developed and became a hot topic.

However, he retired as a designer of PHENOMENON in 2016.

In 2012, Virgil Abreaux launched OFF-WHITE, and Luxury Street has become a trend.

About 10 years later, he collaborated with Louis Vuitton and eventually became a designer.

I think PHENOMENON was one step ahead of the trend, as they proposed luxury streets early on.

Takeshi Oosumi has been active in various fields such as starting up MISTERGENTLEMAN together with Yuichi Yoshii, owner of THE CONTEMPORARY FIX in 2012.

However, designer Takeshi Oosumi died of illness on January 24, 2021.

Although I was not directly involved, I was also affected by many things, so I was very sad.

The look of the collection developed in the past is also listed a little below.

PHENOMENON's World View by Takeshi Oosumi (Look at Past Collections)

Autumn/Winter collection from 2010 to 2011. First runway presentation.

The theme "Garage" was inspired by listening to Garage Rock.

Autumn/Winter collection from 2011 to 2012.

Inspired by the dark hip hop and dance music of the 90s, the theme "PINK CLOWN" symbolizes the "clown" of the circus, and expresses the view of the world with opposite characteristics such as happiness and melancholy.

Autumn/Winter collection from 2014 to 15.

This item is available with an outdoor and sporty look and ethnic Chimayo and feather pattern.

---

Takeshi Oosumi, known as BIG-O, is a member of the legendary rap group SHAKKAZOMBIE, which passed away at a young age.

"BIG-O DA ULTIMATE", a tribute work by artists from across genres and generations, was released on Wednesday, July 7th in order to dedicate their respect to Mr. Oosmi who was active not only as a charismatic figure in the fashion industry but also as a rapper who led the hip-hop scene in Japan.

"BIG BLUE (MURO ’ s KG Remix)" with members of NITRO MICROPHONE UNDERGROUND and MURO, and "IT'S OKAY (THE GOODFELLAZ REMby TSUTCHIE)" with members such as

"toe," Takayoshi Shirakawa (BACK DROP BOMB), "TOSHI-LOW (BRAHMAN/OAU), HIROSHI BROWN (RUDE BONES) from rock-related personal connections, and other luxurious members are participating in" BIG-O DA ULTIMATE. "

Please check this out if you like.

About HIPHOPDNA "BIG-O DA ULTIMATE".

I hope you like this column from a different perspective.

Please look forward to the next column.

Store information

---