[Staff Column] About the new brand PROLETA RE ART

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Today I would like to introduce {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="PROLETA RE ART" title="PROLETA RE ART" template="category/widget/link/link_inline.phtml" id_path="category/774"}} which is newly available from 21 AW at The R (Osaka Minami Horie branch).

"There is an interesting brand." I knew the brand information and products that were introduced to people, so I made an impulsive appointment with a designer and visited the brand's studio in Tokyo.

I saw the work there and decided to deal with it right away.

I was impressed not only by the design but also by the processing technique.

It was difficult to imagine how many stitches were inserted into the used clothes, the embroidery, and the unique processing that makes you feel the hands of a person who sublimates the used clothes to be original were applied to each piece by the designer's sensitivity and unique technology, and the unique one-piece special clothes that are unique in the world were created.

After working as a designer for 10 years for a certain brand famous for its processing, this is a new brand that was established independently this year.

The designer and the partner of this brand create each and every item in their own studio.

The overwhelming processing technology developed independently is unique and has an overwhelming presence that no one can imitate.

From the production process where each item is produced, the amount that can be produced in a year is also limited, and because all items are one of a kind, wholesale has not been carried out until now.

Therefore, The R is the first dealer in Japan.

This is a popular brand that will be available at the store in September.

I think that the rumor has already spread to those who are sensitive to fashion for shocking design and manufacturing.

From now on, we will introduce the concept, philosophy and production background of this brand in detail, so please check it out!

Concept of PROLETA RE ART

The purpose of PROLETA RE ART is to make "clothes that you will never want to give up for the rest of your life" with the power of design and craft quality as a perfect item, with repair and customization of used clothes that have been once removed from hands, and hacking by vintage processing.

By doing all the work from design to production by PROT (designer) himself, the quality is completely controlled.

While I was working as a designer at a former apparel company, I was looking at clothes that were mass-produced in a factory.

During production, a lot of pieces were cut out in the cutting process, and I disposed of them without hesitation.

Unsold inventory was sold at a sale price, and even so, unsold inventory was incinerated as industrial waste ...

As a designer, PROT worked for 10 years in the apparel industry cycle, feeling a sense of incongruity.

In recent years, we have not been advocating superficial ecology and sustainability, but we believe that it is truly sustainable to make customers want to keep the clothes for the rest of their lives. If the clothes break after being worn, we can repair them if they wish. In addition to simply repairing, we also offer a wearable product that you will love for a lifetime.

Introducing some of PROLETA RE ART's world view.

The vintage denim has been disassembled once, and the bandana, etc. are pounded together with the embroidery stitching, and all are hand-made and processed with a grinder, etc.

The rivets, etc., are rusted by themselves, and there are no small parts to be removed, and the work is repeated in every way to make one item.

Brand to become a hot topic in the future

A photo of Vlone designer A$AP Bari wearing it was posted on Instagram the other day, and it's already starting to make a splash.

I can't tell anyone yet, but there is a rumor that some famous hip-hop artists in Japan and overseas are wearing it.

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The first shipment is scheduled for late September, and denim jackets and pants are scheduled to arrive.

Our shop is the first store in Japan to handle this item, and there is no doubt that this brand will become a hot topic in the future, so please check it out.

In addition, a feature article on PROLETA RE ART is scheduled to be uploaded on FAS media released by our company this month.

This article focuses on designers and pursues PROLETA RE ART world view and ideas, so please look forward to it!

Inquiries about available shops and items

The brand introduced in today's blog will be developed in The R (Osaka Minami Horie).
If you have any questions about the items, please feel free to contact us.

Inquire by e-mail

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Shop info

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