[New Brand] Rafu: Starts handling from 2024SS collection!

[New Brand] Rafu: Starts handling from 2024SS collection!

Today, we would like to introduce a new brand Rafu which will is expected to release at FASCINATE KYOTO store with the 24SS collection on January 21st!


Today, we are excited to introduce a new brand 'Rafu,' starting with the 24SS season at FASCINATE KYOTO store!

The products are scheduled to go on sale this weekend, starting from the 21st (Sunday).

Please look forward to their arrival.





About the concept of Rafu

Firstly, for those who may not be familiar with the brand, let me introduce you to its details.

【What is Rafu?】
'Rafu' is a new brand created by Hidetaka Miyagi, the designer of the brand 'MIYAGIHIDETAKA'.

He started the brand in Spring/Summer 2023 with the desire to focus on flannel shirts, which he personally loves to wear.

The fabrics are meticulously crafted, adjusting color shades and check patterns down to the millimeter, reflecting Hidetaka Miyagi's dedication.

Currently, Rafu is not only about check shirts but also involves sustainable projects like 'Remake Product' and active collaborations with other brands, making it a brand to watch.

As a brand specializing in the classic 'check shirt,' accessible and enjoyable for people of all ages, we hope our wide range of customers who frequent our affiliated stores will find something they love.

For the 24SS collection, we plan to stock 3 check shirt styles, 2 from the remake line, and 2 collaboration T-shirts, so please try mixing and matching them with your favorite brands!

Rafu 2024SS - About the concept of Rafu - 1-001 Rafu 2024SS - About the concept of Rafu - 1-002 Rafu 2024SS - About the concept of Rafu - 1-003 Rafu 2024SS - About the concept of Rafu - 1-004 Rafu 2024SS - About the concept of Rafu - 1-005 Rafu 2024SS - About the concept of Rafu - 1-006 Rafu 2024SS - About the concept of Rafu - 1-007 Rafu 2024SS - About the concept of Rafu - 1-008

Upcoming Arrival Item List

We are planning the following initial arrivals for Rafu's 24SS collection.

First in the lineup are standard check shirts.


【Arriving Items】
Item Code: Rafu001 Standard Check Shirt
Colors: BLACK, BLUE, BROWN, PURPLE
Sizes: S, M, L, XL
Price: 27,000 JPY + tax


This check shirt represents the most standard design among Rafu's collection.

Featuring button closure in the front and simple design with pockets on both chests.

Made from 100% cotton original fabric woven from scratch by the brand, this piece emphasizes comfort and silhouette.

Though made of cotton flannel, the fabric is light, allowing for wear across multiple seasons.

Available in four colors - BLACK, BLUE, BROWN, PURPLE.

Sizes range from S to XL, making it enjoyable for people of all ages and genders.

Sharing between couples is also recommended!

Sales are scheduled to start on January 21st (Sunday), so please look forward to it!

Rafu 2024SS - Upcoming Arrival Item List - 2-001 Rafu 2024SS - Upcoming Arrival Item List - 2-002 Rafu 2024SS - Upcoming Arrival Item List - 2-003 Rafu 2024SS - Upcoming Arrival Item List - 2-004


Inquiries about available shops and items

All the items introduced in today's blog are available at FASCINATE KYOTO.
If you have any questions about the items, please feel free to contact us.


Inquire by e-mail



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