[Reservation information] Omar Afridi 24SS collection is now available for online reservation!

January 31, 2024

FASCINATE_KYOTO (Kawaramachi, Kyoto) has started online pre-order of Omar Afridi 24SS collection!

We have started handling Omar Afridi at our Kyoto store since the 23AW season and received great feedback.

We are pleased to announce the start of online pre-orders for the 24SS collection.

Omar Afridi, a brand that creates under the concept of "Primitive Mode (Primitive=primitive, Mode=fashion)," fuses contrasting elements.

The brand is based in London, UK, but is managed by two english individuals, making it a brand that will undoubtedly draw attention in the future.

It is one of the brands we recommend for fashion enthusiasts, so please give it your attention.

This season, we have selected a wide range of 16 items from outerwear to cut-and-sew, and bags.

Following the popularity of the 23AW season, we will be releasing new materials for short hoodies, set-up pants, and cargo pants, as well as mesh material items suitable for spring and summer and easy-to-wear shirt items and cut-and-sew, among others.

As the brand's popular products are expected to sell out quickly, please check them out as soon as possible!

This season's delivery is scheduled from early February to early March, with arrivals divided into 3-4 times.

We are always accepting reservations and inquiries about arrivals, so please feel free to contact us.

We look forward to your visit and patronage.

Lastly, we understand that many of you may not be familiar with Omar Afridi, so we would like to introduce the brand.

Please check it out!

【Brand Profile】
Omar Afridi, rebranded from its predecessor LEON BARA, was relaunched in the 2019-20AW (Autumn/Winter) season under the name of its founder, Omar Afridi.
The unisex brand is managed by two english individuals, Tenso Morishinobu and Jun Kikuta.

Based in London, the brand proposes a seemingly contradictory concept of "Primitive Mode (Primitive=primitive, Mode=fashion)" constructed from the brand concept of "Human striving and Achievement."

Different angles of interest and perspectives collide and react, building on a season-by-season concept grounded in resonating values at its core.

Through its creations, the brand explores the relationship between craftsmanship and materials, adding elegance and a touch of playfulness to staple items like shirts, jackets, and denim.

These designs, cherishing the coexistence of people and clothes, are crafted from high-quality and unique fabrics selected from Europe and Japan.

Designers: Tenso Morishinobu / Jun Kikuta
Country of Production: UK, London