[Staff Column] Introducing NILøS, which represents Neo Street.

Today, I would like to introduce {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="NIløS" title="NIløS" template="category/widget/link/link_inline.phtml" id_path="category/69"}}, which we have been handling since the brand's establishment at The R (Osaka Minami Horie).

NILøS was newly established in the fall and winter of 2015 by Third Stone Co., Ltd., which operates {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="JULIUS" title="JULIUS" template="category/widget/link/link_inline.phtml" id_path="category/68"}}.

We would be happy if you could take a look at how it started and past collections.

It will take a little longer this time, but I would appreciate it if you could continue to work with me until the end.

You can jump to each heading from the table of contents below, so please use it if you like.

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About the launch of NIløS.

NILøS was established at the end of MA _ JULIUS, which was developed by Third Stone Co., Ltd. NILøS was established as an urban approach by reinterpreting identity and essence different from JULIUS's underground world view..

This product is made up of fashion, music, and culture, and represents NEO STREET..

A concept is a state or boundary of individual concepts without ideology..

The brand name NILøS means "Nil = Nil" and the zero slash S for "NILøS" means "Nil" is a collection of none..

The person who was in charge of the brand at that time wears clothes and listens to music, but in fact, he only looks at the surface of the world, and there is a sense of incongruity as if he understands only the surface. The brand name NILøS [Non Ism Line øf Self] is derived from the idea that "What kind of culture do you carry?".

Activities of the NILøS Sound Project.

At the time of its founding, as the NILøS Sound Project, it was based on a world view consisting of various elements, not only fashion, but also music and culture, and was also active as a music project that presented avant-garde sound without borders.

The first part features ENA, the producer who has been released from the experimental label SAMURAI HORO from Berlin.

Inspired by the world view of NILøS 16 SS (Trøll), "Søil" has released a concept album with only tracks depicting monochrome, primitive soundscapes.

NILøS 16 AW employs Paul Jebanasam, a UK-based Sri Lankan musician and one of the founders of Subtext Recordings.

The original USB necklace produced in collaboration with metal item brand CLAUSTRUM contains a track that expresses the subtle and profound nature of the theme "PILLARS" by Jebanasam and a visual by Dutch artist Tarik Barri.

If you like this USB necklace, I think many people have it.

The NILøS world view is created by promoting cultures such as fashion, music and art, and cross-over expression.

NILøS Pick Up Past Collection

2015 AW { empty-set }

In the first collection of NILøS, the family crest print T-shirt, which is a masterpiece, is specialized in street-style symbolic T-shirts.

201６SS { Trøll }

The second collection focuses on the landscape created by Iceland's desolate land and harsh and vast nature, the existence of the guardian god of the land as a symbol, and the sound that expresses the rich soil. Based on the interpretation that the land and the ground are the original forms of the street '' road, the works are linked from the "troll legend" that became a part of Iceland's nature and protected the town from disasters.

2017SS { INFLAMMATØRS }

The theme composition focused on the consumption society and the materialism of the modern age which met the transition period worldwide mainly in the U.S.A. in '80s.

A pop and colorful sportswear from the '80s with a message from NILøS.

The collection which added colorful works from the development of monochrome and earth colors was shocking.

2018 AW { HADAL ZONE }

A collection with an ultra-deep sea motif.

This item is inspired by deep-sea fish with an impressive form and color, and creatures that are evolving to the earth.

This is the first release of a padding hooded jacket that will become a standard item for the fall and winter.

In addition, from this season, many works using water stop fasteners, which is one of the icons of NILøS, have been released.

About the latest collection of NILøS 21 SS

2021 SS collection theme is {EULOGY}.

The motif is environmental destruction such as forest fire. Thinking about the ecosystem and environment that collapses as global warming progresses, the rustic design that reminds us of survival, the active design that reminds us of the outdoors, and the dark graphic work that reminds us of destruction are developed.

In particular, the work with strong collectibility features details with a guyrope motif, and the rope is a twisted design that is unique to NILøS and that evokes the image of a survival lifeline as well as restraining the body.

Cut sew items with eye-catching graphics and details.

From the 2021 SS collection, we will introduce mainly cut sewn which can be useful in the coming season.

The graphic is printed with a camouflage pattern with a motif of the outbreak of large-scale forest fires and excessive logging due to accelerated global warming, as well as graphic designs using minerals that are mined while destroying the environment, lithium, bauxite, and pollution of the earth.

The overall silhouette is oversized, and it can be worn alone in summer, or layered with a long sleeve inside, so you can enjoy it all year round.

The body color is mainly black and white, but there are rare turquoise colors available, so please check them out.

In addition, we have many items such as blouson, pants, and sneakers, so please check the product page link below.

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Also, a little later, we will start accepting pre-orders for NILøS 2021-22 AW from June 1.

Please look forward to it.

The item introduced this time is here.