[Staff column] The concept and story of the kujaku brand.

Today, I would like to introduce {{widget type="Magento\\Catalog\\Block\\Category\\Widget\\Link" anchor_text="Kujaku" title="Kujaku" template="category/widget/link/link_inline.phtml" id_path="category/506"}} that has been available at The R (Osaka Minami Horie) since 20 AW.

You may have seen the 21 AW in-store Reservation exhibition in late March and the online order reservation started yesterday.

I knew the designer Nishizaka from the time when Kujaku was launched (about 9 years ago), and I remember being interested in making silver 925 buttons for shirts and attaching paulownia wood boxes to T-shirts.

Kujaku's concept

“To be inimitable”

Boundless elegance.

The clothes flutter as you walk and resonate with your body's movements.

About kujaku

Kujaku was founded in Japan by Takuma Nishizaka.

Since the very beginning brand has been particular about making items in Japan.

Kujaku expresses “Japaneseness “ pursed by Japanese designer Takuma Nishizaka.

Our products are complete when you wear and move them.

Every time you wear our clothes, you become more attached to them and comfortable with them.

The days you spend together brings enrichment to your life.

What is the designer's idea of making things?

Nishisaka majored in fabrics when he was a student, and using his experience, he developed fabrics in search of the material value of clothes = fabric and ignored the fashion, so that he can create a brand that is the last stop for people who like clothes.

In addition, the pride of Japanese people was valued, and at the beginning, they incorporated the beautiful culture of Japan into their designs, etc., but recently they have shifted to making things that reflect the detailed skills and spirit of Japanese people.

It has both a designer and a craftsman, and I think that design is a matter of course as a designer, so I put a base on fabric and making things, and create works that make use of Japanese high technology.

Kujaku is also considered to have a storyline, and it develops the story like a novel when publishing the collection.

21 SS and 21 AW are extra stories due to the influence of corona.

The theme of the 21 SS collection is "a town without people".

Don't forget that people all over the world suffer from coronavirus.

In Look, clothes express an image of isolation in a city where there are no people due to the coronavirus, and the cut where people appear at the end expresses loneliness and sadness asking, "Do people wear clothes outside?".

The development of the items is in line with the collection theme, and in order to cope with the current state of the coronavirus, the design is easy to use and can be worn relaxed in real life.

The coat pocket is large enough to hold a tablet.

Due to the effects of the coronavirus, the use of tablets has increased in the remote work life at home, and it is designed to be put in easily when traveling.

Up until now, simple clothes have been pursued and the pockets have been made with minimal specifications. However, this time, the pockets have been designed to fit in with the lifestyle.

The warp is woven in stripes with 60/2 Z twist, strong twist, and 60/2 S twist, and even though it is black, it looks like shadow stripes depending on the twist direction of the threads. The crisp and refreshing texture of the fabric is casual and has a perfect balance when going out for a while.

This item is also a mix of loose and relaxed items.

This cut sew is made of 80/1 linen and 60/1 cotton twisted and knitted with sheeting. After dying, salt is added to shrink the fabric to create an uneven feel.

The fabric is a little thick and sturdy, but with its smooth touch and loose silhouette, this item will be very useful in the coming hot season.

There are other recommended items, so please check them out at our store!

The theme of the 21 AW collection is "End of Stagnation."

The coronavirus stopped everything, but it can't stop.

It is all sitting images where it is difficult to see the work in Look.

How to overcome from now on, the moment of dynamic one step before getting out of a difficult place is imaged.

In the past few seasons, we have been developing works in accordance with the story created by Nishizaka, but the content of this is not so much mentioned, and we can only ask those who met in person at the exhibition or the order reception.

The fact that the monochrome collection continues, that the shell button was purposely used on the backside, that the name of the flower is attached to the name of the work, etc., all things are progressing in the story that Nishizaka thinks, and the work is developed according to that.

I have never seen a designer who develops a collection with such an idea, and every season you can look forward to the story.

Our shop has been handling them since 20 AW, but I think some of you already have many works so far.

Every collection has a story and it is a work full of details.

According to Nishizaka, he wanted to make something that the wearer unconsciously felt good while wearing it.

In addition, the online reservation of the 21 AW collection has started yesterday.

It is until April 25, so please check it out if you are interested.

The order reception at the store was held in our shop in the latter half of March, and Nishizaka comes every time, so you can listen to the story of the collection and other fun stories.

It has long hair and a strange atmosphere, but it is very friendly and easy to talk to.

The next store event will be the timing of the 22 SS collection, but please come to the store if you are interested.